NETWORK ATTRACTS MORETHAN 400,000 WASHINGTON-AREA VIEWERS DURING FIRST-QUARTER DEBUT OF ROBERT GRIFFIN IIIBethesda, Md.(Aug. 10, 2012) Comcast SportsNet Mid-Atlanticslive coverage of the Washington Redskins preseason game at Buffalo onThursday, Aug. 9, was the highest-rated program in network history (since April2001), earning an average household rating of 9.15 in the Washington, D.C.,television market from 7-10:15 p.m. The record household rating equates to anaverage Washington-area audience of approximately 216,000 households and 297,000viewers.ComcastSportsNets coverage, which featured the debut of Redskins quarterback RobertGriffin III, posted a peak household rating of 10.75 in the Washington market during the games firstquarter, which equates to approximately 254,000 households and 402,000 viewers.Combined with the Baltimoretelevision market, approximately 470,000 WashingtonBaltimore-area viewers watchedComcast SportsNet in the first quarter. The game also aired locally on NBCWashington Nonstop.ComcastSportsNets previous all-time record for average household rating in the Washington market was an 8.10, which was earned for theWashington Capitals Eastern Conference Quarterfinals Game 7 against Montreal on April 28,2010. The networks highest average household rating for a Redskins preseasongame was a 4.24, set during last preseasons opening game on August 12, 2011,against the Pittsburgh Steelers. All network ratings information is since April2001, when the network became Comcast SportsNet. Prior data is unavailable.ComcastSportsNet is the leader in providing comprehensive coverage of the Redskins andwe are proud that our high-quality production was enjoyed by so many fansthroughout the region, said Comcast SportsNet Mid-Atlantic President RebeccaOSullivan-Schulte. We look forward to serving their loyal following withgreat coverage across all of our platforms this season.Theexclusive HD home of the Redskins preseason, Comcast SportsNet will continueits live coverage of the teams exhibition schedule on Aug. 18 when they facethe Bears in Chicagoat 8 p.m. The networks Redskins schedule also includes preseason home games againstIndianapolis on Aug. 25 (4 p.m.) and Tampa Bayon Aug. 29 (7:30 p.m.) The award-winning RedskinsKickoff and Redskins Postgame Live surroundall preseason and regular-season Redskins games.
August 10, 2012: Comcast SportsNet Earns Ratings Record for Live Coverage of Redskins-Bills
August 10, 2012, 8:50 pm