CHICAGO (AP) The Chicago Bulls have appointed Hall of Famer Scottie Pippen senior adviser to president and chief operating officer Michael Reinsdorf.

Pippen has been serving as a team ambassador. In a statement issued Wednesday, Reinsdorf says the new title will ``better reflect his role with the Bulls.'' He says Pippen has a ``great rapport'' with the players and that his ``generous personality and sense of humor'' allows him to ``connect with our partners, fans and front office.''

Along with Michael Jordan, Pippen helped lead the Bulls to six NBA championships in the 1990s.