Pippen has been serving as a team ambassador. In a statement issued Wednesday, Reinsdorf says the new title will ``better reflect his role with the Bulls.'' He says Pippen has a ``great rapport'' with the players and that his ``generous personality and sense of humor'' allows him to ``connect with our partners, fans and front office.''
Bulls appoint Pippen senior adviser
October 31, 2012, 8:05 pm