February 15, 2011: Sportswriter Leonard Shapiro Joins Comcast SportsNet

February 15, 2011: Sportswriter Leonard Shapiro Joins Comcast SportsNet
February 15, 2011, 7:20 pm
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Bethesda, Md. (Feb. 15,2011) Comcast SportsNetMid-Atlantic, the regions premier source for multiplatform sports coverage, hasannounced that award-winning sportswriter Leonard Shapiro is joining thenetworks rapidly-growing digital media properties, where he will serve as a regularcontributor to CSNwashington.com and CSNbaltimore.com. Shapiro, who has earneda reputation as one of the nations leading voices during four decades insports media, will be featured on the networks digital platforms beginning onWednesday, Feb. 16.Shapiro,64, recently retired from The Washington Post,where he served as a sports reporter, editor and columnist. Shapiro has alreadyamassed more than 7,400 newspaper bylines, authored six sports-themed books andappeared in numerous national publications. He has covered more than 70 major golftournaments, including every U.S. Open since 1991, five Olympics and numerousSuper Bowls, World Series, NBA playoffs and NCAA championships.Lenis an institution with a loyal following because of his unique gift for tellingstories with passion, insight and color said Comcast SportsNet Mid-AtlanticSenior Vice President and General Manager Rebecca Schulte. He is part of theregions sports culture and a significant addition to our expanding team ofleading reporters, analysts and insiders serving Washingtonand Baltimoresports fans.Shapirois the latest sports media veteran to join Comcast SportsNets digital media team.Former Washington Times sports reporterMark Zuckerman and longtime Redskins correspondent and football authority RichTandler along with their established sports websites joined the network inJanuary. Ray Frager, a 24-year veteran of the Baltimore Sun sports department, was named digital media managingeditor earlier this month to direct the sites expanding editorial content.ComcastSportsNets digital masthead of reporters, bloggers and producers also includesRyan OHalloran, a former sports reporter for the Washington Times, and longtime BaltimoreSun sports columnist John Eisenberg. Their coverage, which is complementedby the networks vast television video and news resources, provides fans withthe regions most complete multiplatform sports news, information and analysis.Ourstrategy is to give sports fans the most comprehensive and accessible coverageof their hometown teams, said Comcast Sports Group Executive Vice Presidentand Chief Digital Officer Eric Grilly. Fans are tuning in because of ourinvestments in our digital platforms and the addition of talented and respectedjournalists like Len Shapiro.Duringthe fourth quarter of 2010, CSNwashington.com earned a 310 percent increase inunique visitors and a 151 percent gain in page-views compared to the same periodin 2009. CSNbaltimore.com, which debuted in July 2010, has delivered similartraffic growth, including a 101 percent month-over-month gain in visitors and a92 percent increase in unique visitors in January. CSNwashington.com wasrecently honored with three CableFAX Best of the Web Award nominations,including one for best overall website.