As a kid, I was fond of Nike's inspirational print ad campaign involving notable athletes including NFL star Barry Sanders. Following Paul George's brutal and likely season-ending leg injury, Nike went back to that motivation well.
Well done. Beyond the debate over whether NBA players should participate in international events or what the loss of their All-Star forward does to the Indiana Pacers, there is a guy dealing with a potentially devastating injury and whose future is uncertain. Oh, George will play again, but whether the silky small forward with all-court skills ever regains his status as a top-10 league player, we'll see.
George tweeted out the "be back better than ever" line following the injury. As someone who cares about the league and admire George's game -- and class behavior following wins or losses against the Wizards in last season's playoff series -- I hope hes right.
Just do it indeed.