Plenty of exposure has come John Wall's way in recent days and weeks. Signing an $80 million, maximum contract extension stands as the primary reason.
The point guard's consistent media presence even before putting pen to paper on the five-year deal helped as well.
There was his "quick ain't fair" shoe commercial with Damian Lillard and Jrue Holiday. There was a cameo appearance in Jack Black's modern take of "Teen Wolf." There was an eye-opening magazine spread.
In between training, there was available time plus opportunity. Wall took advantage.
"I'm in LA in the summer time. A lot of people called and ask if I can do things and I'm like, "I have nothing to do,'' Wall said following last month's press conference to announce the extension.
When people call for Wall's time, they call his agent, Dan Fegan. While Wall stayed put in Washington, Fegan jumped agencies back in February, landing with Relativity Sports.
"They put me in great situations," Wall said of the new agency. "It's a great opportunity to be with Jack Black, one of the funniest comedians."
The magazine spread, part of ESPN's "body" issue put Wall in some birthday suit situations.
"I got asked before and I said no like right away," Wall said. The inquiries didn't stop.
"I think I just matured and said I'll just do it. It was exciting, it was fun, it was totally different."
Having already received ribbing from Martell Webster, Wall knows not to expect the most mature of responses from his teammates when they convene for training camp.
"I know I'll have a magazine or a picture in my locker when I get back," said the smiling 22-year-old.
The grind returns soon enough with camp opening in late September, the season opener at Detroit on October 30.
Until then, Wall is "just enjoying my summer - but also making sure I'm doing my job."