NBA adding its Twitter handle to official game balls

NBA adding its Twitter handle to official game balls
August 1, 2014, 6:30 pm
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Here's further proof that Twitter is taking over our lives no matter what drastic steps one might take: the NBA is putting their @nba Twitter handle on every official game basketball starting next season.

Seems like @nba is a rather easy handle to remember for anyone interested in the NBA whether they're on Twitter or not. But, sure, why not. From the league:

The @NBA handle, which will appear directly under the “Official Game Ball” wording on the ball, represents the league’s global social media community of more than 660 million likes and followers combined – one of the largest social media communities in the world.

“The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong.”

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.

Hey, at least the ball won't change. That's really all that matters, at least outside the world of social media.

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