If you want to know why the NFL holds the Pro Bowl despite almost universal ridicule for the quality of play, you dont need to look any farther than the number 7.9.That was the overnight rating for the game on NBC. What does that number mean? Here is what Daniel Kaplan of Sports Business Journal said on Twitter:That is equal to an NBA finals game, more the double an NHL finals game (the NHL All Star game over the weekend got a 1.1), and not far off what a World Series game might do.So, there you go. If the number of people watching a meaningless exhibition with the NFL brand attached to it is in the neighborhood of the audience for championship games in other sports, why change?
Think nobody watched the Pro Bowl? Think again!
January 30, 2012, 4:53 pm