Robert Griffin III has a new adidas commercial out and it should surprise nobody that it speaks about Week 1 of next season.
The ad is entitled “Blow Up—All In For Next Season” doesn’t directly mention the knee injury that Griffin suffered during the Redskins’ playoff game against Seattle. It features various symbols of the previous season, from the trophy case to the field itself, being blown up. The idea is that anything accomplished in the past is past and that by working hard (using adidas workout gear, of course) is the only way to accomplish anything going forward.
Griffin finishes his narration of the 30-second spot by saying, “All that matters is what you do next” as the words “all in for Week 1” appear on the screen.
The 2013 season opener will take place eight months after Griffin’s reconstructive to repair his right ACL for the second time, among other things. Eight months is considered to be an extremely aggressive timetable for being able to play but that is said to be Griffin’s goal.
He was a bit more cautious in his assessment in his only media appearance since the injury. Before accepting the NFL Offensive Rookie of the Year award in New Orleans, Griffin said, ““And I’m a little bit ahead right now as well, as you guys can see. I have to be smart about it and think long term, not short term.”
Griffin walked into the awards show the day before the Super Bowl and walked up to the stage to accept the award with no noticeable limp.
It appears that the ad was filmed prior to Griffin’s knee injury; while he seems to be recovering at a decent pace he does some things that would seem to be impossible for a person who had reconstructive knee surgery six weeks ago. It is possible that the ad campaign was already planned but the “all in” graphic could have been added recently.
Again, the injury isn’t mentioned in this spot but adidas has directly dealt with injury rehab in its commercial spots. They had this one about the Chicago Bulls’ Derrick Rose’s rehab from a torn ACL; that one even has a picture of Rose down on the court after the injury.
Update: After the release of the ad on YouTube, Griffin tweeted the following:
Feel like I need to say this..Although my goal is to start Week 1, that doesn't mean I will compromise my career to do so.— Robert Griffin III (@RGIII) February 19, 2013