"We're the glitz and the glamour of the NFL. We want to kick [our opponents'] you know what with glitz and glamour.”
Those comments come courtesy of Cowboys owner and general manager Jerry Jones, as reported by CBSsports. “America’s team” team hasn’t sniffed the playoffs since 2009 but that didn’t stop Jones from saying they are “the most popular TV show there is on television."
The Cowboys play in a state where everything is supposedly bigger and their new partnership with Swiss watchmaker Hublot will expand the Cowboys brand beyond the playing field.
“The Cowboys are into trying to associate with the very finest in terms of other areas of disciplines,” Jones said. “As much as we love the sport, as much as we love the contact, as much as we love to want to win a Super Bowl, we also appreciate the association with a great company or a great idea or a great product. That's what this commitment is all about.”