The SportsTalk Live crew chats with Tell To Win author Peter Guber
Thu, 15 Nov 2012|
What did you go over the corner of the Dodgers and have to -- as it was -- book out until the wind and great talks about how to commit. Persuade and -- what they he would. Power of story tell you story.
We're all storyteller is the camp -- either at all it's the way we created social cohesion to move people action. The idea of a big ending the narrative in favor just the numbers in the fax is a false Phil doesn't work. Ultimately over time doesn't create NB -- realizes there apostles are advocates it's forgotten. You have to know how did they win they win five to 20. How did they win when they win who was active and that who the perpetrators who would be the villains a winning heroes. That's the way we hold all the information we don't just -- has -- school or we hold as a process and that's it every one of us. And that's the way it's in our DNA and that's what you want tapped into it and it's easy.
Because you wired that way.
Gruber had a lot of success there guys who read the book Alou but the night out I would -- today about well here the whole. Idea about trying to sell the Minor League Baseball concept you know to be worked well in Dayton. And he had magic gutsy and Archie Griffin -- trying to sell in Los Vegas and mayor wouldn't buy and it is he when it would all the stats are leading going with the story. And that's what people love about these four Mets talk radio. About talking actuality is you know you can get a seven year old to come up and had plenty Boone tell you what happened after the fact true -- to what makes. The game so unique and that's what we do. -- where I would never be put in dog house could go even if you are we gonna.